Wine & Spirits Fall 2014 cover
Wine & Spirits Fall 2014 cover

Issue concept: The special Fall issue this year was about teaching readers how to taste wine and to create their own tasting panel.

Cover theme: Rather than going with the traditional “nose in glass with wine” style of tasting portrayal (spoiler alert: it never looks good), tasting notes of what you would find in tasting red wine would fill the glass instead.

This issue went on to become the best selling Fall issue the magazine produced.

The cover design was by Greg Betza.

Wine & Spirits Fall 2017 Issue Cover
Wine & Spirits Fall 2017 Issue Cover

Issue concept: The special Fall issue this year was about the merging pathways of the wine and tech world.

Cover theme: The original concept started out with several tech-related themes like:

A user using a digital tablet using a wine search
A drone delivering wine to a consumer on a picnic
A server “pouring” binary wine info into a glass
Computer servers filling wine data into a bottle through connection cables

The editor really liked the pouring binary idea and we tweaked the idea to bring the wine aspect back to the forefront.

The cover design was by Paul Hoppe.

Wine & Spirits Fall 2017 Spread: If/Then Sauvignon Blanc
Wine & Spirits Fall 2017 Spread: If/Then Sauvignon Blanc

Issue concept: The special Fall issue this year was about the merging pathways of the wine and tech world.

Theme: Wine tasting pathways for a type of grape varietal.

Concept: Since the overall issue theme was “pathways,” the natural course was to design a tree diagram; while this idea was good, the editor felt that was too rigid and preferred something flow-y and organic-like.

After many drafts, a game board style design was decided on. The layout format would overall give the reader and editorial stronger engagement with the piece.

My respect for table top game board designers have gone up tremendously after this.

Wine & Spirits Fall 2014 cover
Wine & Spirits Fall 2017 Issue Cover
Wine & Spirits Fall 2017 Spread: If/Then Sauvignon Blanc
Wine & Spirits Fall 2014 cover

Issue concept: The special Fall issue this year was about teaching readers how to taste wine and to create their own tasting panel.

Cover theme: Rather than going with the traditional “nose in glass with wine” style of tasting portrayal (spoiler alert: it never looks good), tasting notes of what you would find in tasting red wine would fill the glass instead.

This issue went on to become the best selling Fall issue the magazine produced.

The cover design was by Greg Betza.

Wine & Spirits Fall 2017 Issue Cover

Issue concept: The special Fall issue this year was about the merging pathways of the wine and tech world.

Cover theme: The original concept started out with several tech-related themes like:

A user using a digital tablet using a wine search
A drone delivering wine to a consumer on a picnic
A server “pouring” binary wine info into a glass
Computer servers filling wine data into a bottle through connection cables

The editor really liked the pouring binary idea and we tweaked the idea to bring the wine aspect back to the forefront.

The cover design was by Paul Hoppe.

Wine & Spirits Fall 2017 Spread: If/Then Sauvignon Blanc

Issue concept: The special Fall issue this year was about the merging pathways of the wine and tech world.

Theme: Wine tasting pathways for a type of grape varietal.

Concept: Since the overall issue theme was “pathways,” the natural course was to design a tree diagram; while this idea was good, the editor felt that was too rigid and preferred something flow-y and organic-like.

After many drafts, a game board style design was decided on. The layout format would overall give the reader and editorial stronger engagement with the piece.

My respect for table top game board designers have gone up tremendously after this.

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